6 reasons why a CRM benefits from a voice assistant

Die Combining language technology and CRM systems is well on the way, the marketing and customer management of the future revolutionize. But how is language technology actually influencing the work of marketing and sales professionals? And how exactly can a voice assistant enrich a CRM system? In this article, you'll learn 6 reasons why a CRM benefits from a voice assistant.

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CRM system with voice assistance: An effective combination!

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A customer relationship management system, CRM for short, is at the heart of customer communication in many companies. It collects all data about, from and for the customer. But especially for employees who are in direct customer contact, it is not always easy to import the necessary data into the tool or obtain relevant information from it.

A innovative voice assistant can help you get the most out of a CRM system and bring CRM solutions to a whole new level. A CRM with built-in language technology makes it easier for salespeople to generate visit reports, update customer data, connect with customers, send messages, and communicate with teams. There are various reasons for the increased effectiveness.

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1. Ask questions and provide answers

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In order to have a comparable database, a CRM system must be supplied with a predefined data base for each customer. A voice assistant combined with a business chatbot can help to collect the right data quickly and correctly.

Thanks to a pool of questions defined in advance, the system knows exactly which customer data needs to be collected and that's it Question and answer game start. This enables faster and more targeted collection of data. More data of better quality can be collected in a shorter period of time and the employee can focus on the really important information when entering data.

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2. We speak faster than we write

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Currently must Customer data usually entered manually into a CRM tool become. However, it is not always possible for employees with direct customer contact, such as sales representatives, to enter the data directly. Information is often entered manually and only transferred to the system later in the office. This not only results in a double expenditure of time and a waste of resources, but also a delay in data entry. Although the data has been recorded, it is not yet up to date in the system.

A Voice assistant can significantly support this process, as the data can be recorded directly and from anywhere and is available in the CRM system in real time. A voice assistant helps you capture data faster and more easily. This allows a larger amount of data to be collected within the same period of time compared to manual data entry.

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3. High usability

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A voice assistant combined with a business chatbot can Significantly reduce the barrier to using a CRM system. Most users prefer data entry via a voice assistant and it is easier to reduce barriers to technology.

For companies, linguistic control of the CRM tool requires less training effort and costs. Working with a voice assistant is largely self-explanatory and is based on the natural path of communication. Most people prefer to talk rather than write, and this is where the voice assistant comes in.

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4. Increased CRM usage

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A A functioning CRM system depends on regular data entry. By connecting a voice assistant, user acceptance can be increased and the database increases. At the same time, a higher amount of data means more knowledge for the company. The more a company knows about its customers, the more targeted it can act and implement measures that increase sales and corporate success.

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5. A clear structure for greater quality

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Many CRM systems resemble a data jungle. Although a database is available, the data is entered individually according to the preferences of the users. This often makes it difficult to compare, link and evaluate data.

A business chatbot with a voice assistant depends on a clear structure. During software tuning, the structure of the data is precisely defined so that the data base is only accepted and processed by the voice assistant in this structure. This gives companies the opportunity to compare their customer data one-to-one. This is the only way to use the data in a structured way in other AI projects. An aspect that is underestimated by many companies.

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6. A CRM system with added value

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Was a CRM system up to now has often been a data graveyard or a pure reporting tool, combined with a voice assistant, it is an innovative system with added value. With the new technology, companies have the opportunity to individually adapt their CRM to their needs and business goals.

The voice assistant helps you find answers to company-relevant questions. A business chatbot is like a virtual employee and colleague, who knows exactly which information is important for a company in order to deliver clear added value and benefit from it in the long term.

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The language upgrade for your CRM system

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Would you also like to bring your CRM system to a new level and benefit from it more than just data collection? A voice assistant combined with a business chatbot represents the new generation of customer data planning. sally helps your company stay in the fast lane through optimized customer knowledge and generate clear added value for your company and customers.

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