initiation
In today's world, where technology is rapidly evolving, one term has attracted a lot of attention in recent months: ChatGPT. This advanced chatbot has not only amazed the AI research community, but has also shaped the broad public discourse. While the whole world is talking about ChatGPT, little advice is available so far on how to effectively use this new technology in sales.
As renowned sales and AI experts at Sally SalesAI, we've recognized that it's time to shed light on the darkness. With our white paper “10 ChatGPT prompts that every sales manager needs to know”, we would like to present you with concrete solutions for using ChatGPT in your everyday sales processes. Whether you're a salesperson looking for new ways to unleash your potential, or an experienced sales manager looking for innovative tools to make life easier in sales, this post is specifically designed for you.
Our focus is on providing salespeople who are still unsure of how to use ChatGPT for themselves a practical guide. With clear instructions and proven strategies, we will show you how you can use the chatbot as a valuable tool to make your everyday work more efficient and achieve your sales goals faster.
ChatGPT game rules
How to use the chatbot correctly
Before we go through detailed inputs, it's important to clarify the general game rules for interacting with ChatGPT — because yes, such rules actually exist.
You can take this with you straight away: The more precise you are in formulating your input, the more likely it is that ChatGPT will give you the results you want. Unlike search engines like Google, which can use a single term and display the most popular results, ChatGPT analyses and processes every single word given to it. In other words, key points are not reached (in most cases).
Here are five tips for making your input specific enough to get exactly what you need from ChatGPT.
Take your prompts to the next level with these 5 tips
1.) Accurate input: Avoid vague or ambiguous language and be as specific as possible. The more detailed your information is, the better ChatGPT can work with it.
2.) Context: A clearly formulated context helps to make the input even more precise. If your question relates to a situation or a product, for example, you should describe the context as precisely as possible.
3.) Set roles: The context can be further refined by setting roles. Say, for example, that you are a sales manager and that the desired result should be addressed to a CEO. As a result, ChatGPT includes the target group and comes closer to your desired result.
4.) Keep it simple: Avoid complex language and complicated sentence structures. If you notice that a sentence is getting too long, it is better to break it down into several small sentences.
5.) Chat: ChatGPT is not an infallible machine that does everything right the first time. The chatbot rarely delivers the desired destination after the first attempt. Remember: ChatGPT learns with every input you make. If you are not satisfied with the output, check back and say what exactly you would like to have improved.
1. Lead generation
Lists of potential new customers can quickly cost thousands of euros. But ChatGPT allows companies to generate leads free of charge if entered correctly.
How do I spell this prompt correctly?
Industry companies: It is important to enter a target industry that you want to target.
requirement: Enter requirements that companies must meet, such as a specific annual turnover, number of employees, location, etc.
Note: Please note that ChatGPT (as of now) only has access to published data up to September 2021. If certain data is not publicly published by this time, the chatbot will also not be able to provide you with it.
2. Quick training
The fact that ChatGPT can summarize emails no longer shocks anyone. But have you ever thought about having entire email processes summarized?
This saves the hassle of reading through all correspondence and relieves employees enormously when preparing new projects.
To illustrate, we have created a fictitious email history with an offer of 500,000 brake documents to Volkswagen. The entire process is beyond the scope for now, but how to write this prompt can be found on the next page.
First, here is the summary of ChatGPT:
How do I spell this prompt correctly?
information: When it comes to huge email flows, it's best to tell the chatbot exactly what information you need. Reason: Otherwise, you will be overwhelmed with information that you don't even need.
Role + context: Say that you're a salesperson/manager getting started on a new project. This is how ChatGPT recognizes the context and will make it as easy as possible for you to get started.
3. Write visit reports
Visit reports are the bread of every sales representative every day. However, writing them correctly and consistently can be very time-consuming.
This is where ChatGPT comes in: The chatbot can write a visit report in standardized form from just a few key points. This saves sales staff tedious typing and ensures high-quality documentation.
How do I spell this prompt correctly?
Date and time: The date and time should not be missing from any visit report.
Customer + contact person: Enter the visited customer and contact person to complete the report.
Relevant information: Now, of course, the agenda items of the visit must be named, i.e.: topics discussed, next steps, offers, customer feedback, etc.
Format (optional): If you already have a standardized form for visit reports, you should include a sample report at the end of the input so that the chatbot can comply with it.
4. Identify challenges in an industry
Profound sales is based on a deep understanding of the target group. By using ChatGPT, you can find out specifically which problems your target group is actually facing. You can also learn from a chatbot which main topics interest your target group. This enables you to always stay up to date and react quickly to industry-specific trends.
How do I spell this prompt correctly?
Target group: Of course, the target group must be named as precisely as possible. Be as specific as possible: The target group “event industry” is very broad and can mean a lot of things. The target group “organizers of music festivals” is more specific and includes an explicit group.
Wish: Address the specific desired result that your target group wants to achieve. In the example of the music festival industry, this would be, for example, “a number of visitors of at least 10,000 people.”
Inspiration: If ChatGPT doesn't immediately produce the desired result, you can give him some familiar challenges as an inspiration. It then looks like this:
For inspiration, here are 3 exemplary challenges: [CHALLENGE 1] [CHALLENGE 2] [CHALLENGE 3]
5. Expert quotes
With expert quotes from your own sector, you not only increase persuasion but also credibility and authority: By quoting renowned experts, they signal to potential customers that they have in-depth knowledge and experience.
Use ChatGPT to collect quotes from reputable experts and have them ready for your sales materials.
How do I spell this prompt correctly?
sector: Of course, the sector must be mentioned.
Subject: Name a specific topic that you want to underline. A quote “about cars” isn't as meaningful as a quote about the “benefits of hybrid vehicles.”
Experts/authors/authorities (optional): If you have a specific expert in mind about a topic that you want the quote from, you should also mention this in the input.
Conclusion
In this blog post, we have worked intensively on the integration of ChatGPT into sales and presented you with five important prompts that every sales manager should know. We hope that through our specific solutions and proven strategies, you have developed a deeper understanding of how you can effectively use ChatGPT in your sales processes.
We are only at the beginning of the extensive opportunities that are available! Download our white paper and explore more valuable prompts that will help you make your day-to-day sales more efficient and optimize your performance.
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