Artificial intelligence in sales: 3 case studies of successful companies

Since the release of ChatGPT, artificial intelligence has been on everyone's lips. But large companies recognized the potential of AI years ago and continuously developed it to create innovative applications that automate processes, increase efficiency and increase customer loyalty.

In this article, you will learn how three companies have managed to increase customer loyalty through the use of AI so that they have become uncompetitive in their industry.

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amazon

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Thanks to the use of artificial intelligence, Amazon analyses the buying behavior of its customers and makes personalized product recommendations based on the collected data. This improves the user experience and increases the likelihood that customers will make further purchases.

Imagine, for example, that you are the father of a 6-month-old daughter and order diapers via Amazon. In addition to fast delivery of diapers, you will now receive product recommendations for toys, clothes and baby food - adapted to your daughter's age, of course.

In other words, Amazon thinks for you and makes future purchases easier. This positive buying experience ties customers even closer to the platform and makes Amazon the undisputed market leader.

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google

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Not every user gets the same search results when they enter something specific in the search engine. This is because Google uses AI algorithms that enable individual search results. The basis for this is data such as location, previous search queries, user behavior or context. The result: Relevant search results for the user.

For example, if you enter “hairdresser” in the search bar, only hairdressers near you will be shown. However, the same search query from a user in New York shows completely different results to take into account the user's location.

With the help of AI, Google filters irrelevant content from relevant content from the user and thus strengthens usability.

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uber

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Anyone who orders an Uber usually doesn't have to wait long for the driver. The reason for this - as you can already guess - is artificial intelligence.

Uber uses AI to make forecasts of how many trips are needed in a specific region at a given time. Based on these predictions, Uber can increase or decrease the number of available drivers in a specific region to minimize user wait time.

The result is greater customer satisfaction — who likes waiting a long time?

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Conclusion: What can we learn from the big boys?

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Our case studies clearly show that the use of AI has a positive impact on user experience and binds customers to the company in the long term. Artificial intelligence makes it possible to respond to very individual needs.

Digitalization has enabled us to reach a large number of people. AI enables us to reach everyone.

If you want to see more ways to integrate AI into business processes in a meaningful way, feel free to visit our website. There, we explain how our Sally voice bot makes life easier for over 25,000 sales employees every day.

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