Get out of the routine: Unleash your sales with AI

Sales staff are often slowed down and frustrated by administrative tasks. But what would happen if all of these tasks were suddenly eliminated and you could therefore concentrate fully on selling?

What sounds like daydreaming will soon become reality thanks to artificial intelligence. In this article, you can find out exactly how this works and what the challenges are.

But let's start with the basics first.

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The digital key to success

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What used to be Excel spreadsheets for processing customer data and even earlier pen and paper are now CRM systems. The benefits are obvious:

- You have a central point of contact for all relevant customer information

- Sales processes are digitized and therefore easier to track

- Collaboration within your own team is made easier

- You can adapt the CRM system to individual needs

In short: The CRM system is the linchpin of the sales organization.

It is therefore of great importance to create a system that supports and optimizes in-house processes.

But be careful: Even though a CRM makes the lives of sales staff easier, it doesn't mean that there is no more administrative effort. And this is exactly where the challenges of working with CRM systems start.

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Data quality: Why it is so important and how it influences sales

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For a CRM system to utilize its full potential, high data quality must be guaranteed. That means a lot of effort: tedious data maintenance, reporting, system administration, etc. These activities have nothing to do with the actual tasks of salespeople - namely selling - but must be completed every day.

If employees are not properly trained or introduced to the system, there are enormous losses in data quality, which results in several negative aspects:

- Incorrect data in sales leads to errors in processing or billing, which leads to customer dissatisfaction.

- If data isn't updated in real time, the company doesn't respond to changes in the market, reducing business opportunities.

- Poor data quality leads to poor decision making, as company management does not have reliable information to make informed decisions.

Long story short: Poor data maintenance is a real revenue killer.

The challenge is therefore to design cooperation between people and systems in such a way that the data quality in the CRM system remains at a high level and sales staff can concentrate on their actual tasks.

But how can sales organizations overcome these challenges and give their employees more time to sell? The answer is: By using artificial intelligence.

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How an artificial voice assistant can help

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AI is able to automatically analyze data, optimize processes and even make predictions about future developments. With a voice assistant, sales representatives can quickly access relevant information and delegate administrative tasks using simple voice commands.

The use of AI increases data quality and efficiency. With the help of a voice assistant, employees are massively relieved due to simple input into the CRM system and gives them more time for the essentials: Sales success!

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conclusion

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A CRM system is at the heart of every sales organization. However, sales are only actually successful if the employees do not focus on exhausting routine work, but on selling the products and services.

Artificial intelligence will put a stop to these tasks and relieve sales staff enormously. That is the sales revolution!

Companies must take action now and use AI for their own purposes, otherwise they will be left behind by other companies doing it.

If you want to learn more about artificial intelligence in sales, feel free to browse our website and find out how to use AI in your sales organization, relieve your employees and increase data quality so that sales are significantly increased.

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