How can a voice assistant help me as an account manager?

As an account manager, your two most important goals are to retain your existing customer base and expand it with new customers. Ultimately, strategic account management is about flexible responsiveness, needs-based problem solving, customer satisfaction, and building long-term relationships that result in additional revenue.

Voice assistants help account managers make processes in their team more efficient, utilize customer-specific potential and maximize sales opportunities.

Especially in small and medium-sized companies, language assistants help account managers to use their customer relationship management system (CRM system) faster and more efficiently. This makes this innovative feature a game changer that gives its users a clear competitive advantage.

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Voice activation to save time

Voice activation technology is increasingly becoming a time-saving tool for account managers who use a CRM, as voice recognition technology makes data entry much easier. Currently, around 50-80% of CRM implementations fail because entering data is complicated and time-consuming.

An average CRM user can type around 50-70 words into a system per minute. However, according to a Stanford study, it was found that using voice recognition technology when working with a CRM could comfortably record 120 to 140 words per minute, with almost perfect accuracy. This means that voice input is almost three times faster than typing on a handheld device or computer.

Voice assistants optimize the data entry process with voice recognition functions with an accuracy of up to 97%. This allows employees to enter information more quickly and easily into a CRM system, not only in the office, but also on the go to the next customer appointment.

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Optimized documentation

Through controlled documentation, employees are guided through the documentation process by the language assistant, so that more relevant information is captured and no gaps remain unanswered. Since data can be entered into CRM immediately after or even during customer contact using the voice assistant, a seamless process is created in which important information is never lost again. The simplified usability of the CRM using a voice assistant eliminates the need for complex employee training, which entails additional costs.

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Retrieve and analyze customer data in seconds

The voice assistant is also useful when employees need to quickly search and evaluate data and access targeted information. By implementing voice activation in a CRM, users can interact with data in a more targeted way, i.e. avoid irrelevant information and get straight to the data they're looking for. With this cutting-edge technology, a salesperson can easily say, “Get Patrick Mueller's emails,” at a time-critical moment, instead of going through the slow process of manually opening the CRM platform to physically retrieving the information. Returning information intelligently and quickly creates a 360° view of the customer.

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Simplify business processes

Speech recognition software streamlines business processes and can speed up everyday business tasks that normally require manual input. For example, employees can send an email with voice commands. In addition, the integrated voice assistant can be used to efficiently perform everyday, repetitive tasks such as adding a new entry to a CRM system, updating customer data, or accessing data analyses. Over time, the speech-text software adapts to the user's needs. She learns niche-specific terms and jargon, colloquial languages and acronyms. When combined with CRM software, voice recognition saves users time when adding, updating, and searching for data.

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Higher productivity

An estimated two thirds of all sales professionals spend their time doing work that is not related to their core functions. They have to deal with many types of administrative work, such as expense reporting, meeting information, scheduling and meeting planning. With the freedom to dictate meeting notes, details, and tasks, a voice assistant gives you more time to connect with customers and close sales. Gone are the days when you need to go back to the office to submit reports, send updates, and automate activities.

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Identify differentiated cross-sell and upsell opportunities

In a busy environment, it can sometimes be difficult to keep track of the wants and needs of all customers. A CRM with an integrated voice assistant helps account managers build personalized relationships and emotional connections with their customers in order to promote long-term partnerships. Follow-ups to offers, tasks, and appointments are displayed as automated notifications so that nothing important is ever forgotten again.

Using the voice assistant, you can retrieve data about discussions about products, services, price, quality, location, and more. When you listen to and learn from your customers in this way, you can more easily see what your customers want and have a better chance of meeting their collective wants and needs. With structured data, you can identify what your customers are interested in, categorize key topics, and find out which processes are faulty. This in turn gives you the operational intelligence to fix issues before they escalate and get customers thinking about leaving your organization.

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Smart account management with Sally

The Sally voice assistant combines artificial intelligence with accurate voice recognition functions and offers modern account management an excellent strategic tool, particularly for improving CRM systems. Voice assistants like Sally enable intelligent and efficient business and sales processes with a larger sales volume. Successful account managers are already using voice assistants such as Sally to save time and money in sales, listen to forecast accuracy, make more effective sales calls and work more efficiently.

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