AI in sales — this is how the technology makes your everyday life easier

Artificial intelligence is on the rise. The new technology is revolutionizing one industry after another and makes everyday life easier in many areas. AI in sales is particularly effective — thanks to automation, the focus is finally on what is really important again: Sell! Artificial intelligence in sales It is therefore not only “nice to have”, but an absolute game changer. In this article, we'll tell you five specific application examples, advantages and exactly AI tools that you can use in sales.

1. AI in sales — unbeatable advantages

Artificial intelligence primarily saves time in everyday life. AI automates time-consuming and dusty processes. This gives your employees more time to talk to customers. Artificial intelligence in sales therefore primarily ensures more focus and less distraction. In sales, this means specifically: More conversations with customers, more revenue!

Another advantage: The time saved by artificial intelligence is measurable. You can see exactly how much time AI is saving you and your employees. In connection with your sales figures, you can then make a forecast of how much increase in sales the AI will really bring you. So you can see exactly what works and what doesn't.

In addition to saving time, AI also offers other benefits. We will discuss these in the next section. However, AI can and will help you a lot in everyday life. However, if your other processes, especially the sales pitch, don't fit, the effect will fizzle out. People are still buying from people!

2. AI sales examples: Five specific applications

AI tools in sales perform a whole range of tasks. We have summarized five examples here.

2.1. Qualifying leads

Qualified leads are at the heart of sales. Based on specific customer data (e.g. previous purchases, website visits, etc.) and experience (who has bought so far?) The AI evaluates how high the probability of a purchase is. This gives your sales team a ranking of leads and can therefore concentrate on the most promising ones.

2.2. Chatbots and virtual assistance

Chatbots and virtual assistants are already established when we talk about AI in sales. The advantage of this is that chatbots are in use around the clock and have no working time. They can answer customer inquiries, prepare information and support automated processes in the sales process. With every interaction, the chatbot gets better and more efficient.

2.3. Customer sentiment analysis

The emotions of your customers are important. They decide whether to buy, buy again, or cancel. It is difficult to keep track of the flood of emails. AI helps you at this point by filtering out sentiments from emails and categorizing them by priority. This gives you the chance to reach a frustrated customer before canceling.

2.4. Automate CRM

Artificial intelligence can provide you with excellent support in maintaining your CRM. For example, it helps you collect customer data, targeted marketing, or reminders for a “follow up.” The AI keeps track of exactly what is needed by which customer. In case of “follow up”, she can send a corresponding email to your sales representative.

2.5. Automatic transcription of customer calls

Die automatic transcription Start right where it's important: when conducting a conversation! Bad sales calls don't sell! Automatic transcription summarizes every conversation in a text and analyses it, e.g. based on the objections or relationship formation. In this way, your sales representatives are always prepared for every conversation and can avoid difficult passages in a targeted manner.

The Google search terms “AI sales examples” are often entered. There are other examples of how you can use AI in sales. However, from our discussions with customers, we know that these five are the most sought after.

3. AI tools in sales — you should know them

Of course, in this article, we also want to tell you which AI tools can make sense in sales. We will introduce you to a total of three with a brief description.

HubSpot Sales

Brief description: HubSpot Sales is a very comprehensive platform. AI is used here to evaluate and qualify leads. The sales process is made more efficient through automatic follow ups and better communication.

Key features for sales:

- Evaluate and qualify leads

- Email automation

- Automate tasks

Conversica

Brief description: Conversica is a digital assistant, which automatically takes over communication with the customer. Your salesperson therefore has his head free for other activities.

Key features for sales:

- Automatic customer support

- Communication with leads

- Qualification of leads

sally

Brief description: Sally is a transcription software, which converts meetings into written form. It prepares the conversations, recognizes tasks and assigns them. Sally also analyses your conversations.

Key features for sales:

- Task identification and assignment

- Integration with other tools possible

- Conversation analysis and user-defined vocabulary

Here, too, there are other providers who want to support you in your sales processes. This is where good research with clear criteria is worthwhile before you decide on a tool.

How to implement AI sales — try it out!

We have now told you various options and tools for using artificial intelligence in sales. It is important that you yourself know exactly what you need. It's no use for you to incorporate all sorts of tools into your processes. In the end, everything has to be in harmony with your workflow. When asked “How to implement AI in sales?” A little patience is therefore required.

At the beginning, you should do a hard-hitting analysis. Which processes and interfaces cost us time and where can we rely on automation? Is it lead generation, data maintenance, follow-up, or the sales pitch itself? Take a close look at your processes and use appropriate tools in a targeted manner. That's when the AI takes effect!

Of course, it makes the most sense if you can cover several areas with one tool. For example, transcribing meetings in combination with analyzing your sales calls, as well as following up on the conversations, including task allocation, follow-up and integration into CRM. By the way, our tool “Sally” can do it all!

AI in sales — the future is ahead of you

AI in sales is not the future — it is already the present, even though much is still in its infancy. Many areas have already been automated by artificial intelligence. So what do you still want to wait for? Get active, test different tools and see what you can integrate well!

On our blog Find out the latest developments in AI and sales. It's worth reading!

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