In everyday digital meetings, the efficient transcription and analysis of conversations plays a central role. Many companies use tools to record meetings, automatically collect important information, and derive recommendations for action. Today we’re comparing Bliro.io with Sally — two powerful, GDPR-compliant solutions. We will take a closer look at the strengths and weaknesses of both providers so you can make the best decision.
Data protection: GDPR as a common foundation

Sally AI and Bliro both rely on the highest data protection standards.
- Sally AI is hosted in the EU and meets the strict requirements of the General Data Protection Regulation. In addition, Sally deliberately avoids potentially privacy-sensitive features like sentiment analysis.
- Bliro highlights its GDPR-compliant real-time transcription, which is a clear advantage for EU-based companies that prioritize data sovereignty and legally compliant processing.
Both tools therefore provide a secure data environment.
Transcription: Bliro.io compared with Sally

Similarities
- Both systems allow meeting content to be captured and provide transcribed notes that are easily accessible.
- Both Sally AI and Bliro.io support multiple languages and allow you to use custom vocabulary. This can be particularly relevant for industry-specific companies.
Differences
- Bliro scores with real-time transcription in over 15 languages and works for both online and in-person meetings without requiring a bot. This feature enables live notes and instant access to meeting content. However, attendance must be managed manually, as the Bliro.io software must be opened and joined before each meeting.
- Sally AI, with support for over 35 languages and integration with major meeting platforms (such as MS Teams, Google Meet, and Zoom), offers a versatile solution. The transcript is generated directly in connection with the meeting and can be customized.
This shows that Bliro presents an attractive approach with real-time functionality, while Sally AI stands out with broader language support and high-quality post-meeting transcription.
Sally with video recording and upload features
Bliro
- Bliro does not provide video or audio recording.
- This limitation could be a disadvantage for users who value visual meeting capture.
Sally AI
- Sally AI records meetings on major platforms and also allows users to upload and transcribe previously recorded audio or video files.
- This flexibility ensures that users who rely on visual context are also well served.
Sally AI provides a more comprehensive solution in this area.
Conversational intelligence: From AI notes to individual insights

Bliro
- Bliro generates custom AI notes and stores key meeting insights. This feature makes it possible to adapt specific findings and analyze them across multiple meetings.
Sally AI
- Sally AI also provides AI-generated meeting summaries along with advanced features such as the identification of customer objections and sales analysis. These capabilities are particularly valuable for sales teams.
- Sally enables data analysis across multiple meetings.
- The individual customization of summaries allows output to be tailored exactly to the specific meeting type.
While both tools are strong in conversational intelligence, Sally AI impresses with additional analyses and customizable insights that are especially beneficial in sales and coaching workflows.
Integration and automation: More than just a meeting recorder

Bliro
- Bliro integrates with key business tools such as Slack, HubSpot, Salesforce, and Confluence.
- CRM integration in the Professional Plan makes it easy to automatically log and transfer meeting data into existing systems.
- Overall, Bliro.io’s integration options remain relatively limited.
Sally AI
- Sally AI offers deeper integration. Through Zapier, Power Automate, and Make.com, more than 5,000 tools can be connected.
- Even without Zapier, Sally includes many direct integrations with various tools, including six CRM systems, several calendars, video platforms, and more.
While Bliro.io offers some automation with selected tools, Sally stands out as the more diverse option, making it easy to fully integrate meetings into your workflow.
Coaching features: Supporting continuous improvement of meeting performance

Bliro
- Bliro.io offers an AI coaching feature, although its exact details are not further described on the website or blog.
Sally AI
- Sally AI includes features such as setting quality benchmarks, meeting guidelines, objection analysis, and additional coaching options like insights into the flow and handling of objections.
- These coaching features help sales and coaching teams to continuously improve their meeting performance.
Pricing: Comparing Sally and Bliro.io
Bliro
- Professional Plan: €250 per month for five users, including 20 hours of transcription per user.
- Unlimited Plan: €450 per month for five users with unlimited transcription, primarily aimed at organizations with high transcription demands.
- Enterprise Plan: Custom pricing and features.
Sally AI
- Starter Plan: Starts at €8 per month (billed annually), includes 1,200 minutes of transcription, broad integration, and essential features.
- Team Plan: €34 per user per month, with unlimited transcription minutes, extensive automation, and coaching capabilities.
- Enterprise Plan: €73 per user per month, with full access to advanced features.
- Custom pricing is also available.
- A four-week free trial makes it easy to test the platform with no commitment.
Both providers offer differentiated pricing structures to suit different needs. However, Bliro.io is significantly more expensive on average.
Conclusion: Bliro vs. Sally – Which tool is right for you?
Both platforms provide a solid foundation for efficiently transcribing meetings and evaluating relevant data, all under strong data protection standards.
- Bliro stands out with its real-time transcription in over 15 languages. This feature is especially useful for users who want instant access to notes during a meeting and do not require video recordings.
- Sally AI, on the other hand, impresses with broad language support (over 35 languages), deep automation capabilities, and comprehensive coaching tools. Its seamless integration with more than 5,000 tools through Zapier and proactive email delivery of meeting information make it an excellent solution for teams looking to continuously optimize their meeting performance.
If you are looking for a GDPR-compliant provider that focuses on real-time live transcription, Bliro may be a good choice. However, if your priority is comprehensive integration, detailed conversation analysis, and strong coaching functionality, Sally AI is a more powerful alternative.
The final decision depends on your company’s specific needs. Both providers offer robust solutions that meet the modern requirements of digital meetings.
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