The variety of sales channels: Which sales channels should you know?

Establishing successful sales is an important building block for every company. However, it is important to understand which sales channels exist and which are suitable for your own company. In this blog, we will introduce you to various sales channels so that you can make an informed decision.

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1. Direct sales

In direct sales, the connection between the company and the customer is direct. This can be achieved in various ways, such as selling products through company outlets, sales agents selling products to customers, or through company sales catalogs. This sales channel is ideal for strengthening customer loyalty through personal contacts.

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2. Indirect sales

In indirect sales, the company will entrust sales partners or retailers of the products to sell their products to customers. The advantage of this sales channel is that a deeper network of sales channels is possible to reach a larger audience. However, it is important to note that customer loyalty is more difficult to achieve through this sales channel, as this is where the customer contacts the retailer directly and not directly with the company.

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3. Online sales

Online sales are an important sales channel today and indispensable in many industries. This allows customers to order products and services directly via the Internet. Social media platforms and many e-commerce websites are the most used channels in online sales. Through these online channels, it is possible to make the business global and deliver products to customers all over the world.

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4. Field sales

This is a sales channel where the sales team goes directly to customers and presents the products and services in person. With this sales channel, the company can strengthen customer loyalty and gain a better understanding of their needs. However, it is a costly sales channel and often requires intensive training of sales staff. In an old blog post Let's go into more detail about the characteristics of field service and shed light on the specific differences to back office work.

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5. Fairs and events

At trade fairs and events, the company has the opportunity to meet customers directly and present the products and services in person. This allows companies to make important contacts and expand their network. However, it is important to note that the company only has limited time available here to present their products and services and therefore requires good preparation and planning.

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conclusion

Overall, successful sales is complex and requires in-depth knowledge of the various sales channels. Each sales channel has its own advantages and disadvantages and is a better fit for specific companies and industries. By building a deep understanding of various sales channels, you can develop your most effective sales strategy — one that is based on the needs of your company and customers.

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